Re-development of Oxygen Media’s mobile application after pre-discussions in planning phase and consultation with new functionalities like AI features.

Oxygen Media approached us with a clear vision: to elevate their mobile radio experience for listeners through innovation and personalisation. From our very first in-person meeting, it was clear that Attrecto and Oxygen Media shared a fast-paced, solution-focused mindset – an ideal foundation for collaboration.

The project began with a deep discovery and scoping phase, designed to align business goals with user needs. This included market research, trend analysis, interviews with end users, and a thorough assessment of opportunities in AI and data-driven personalisation. We also planned the development timeline and budget to ensure feasibility and transparency throughout the process.

Once the foundation was set, we moved into design and development. The mobile app received a full visual refresh, and we designed UX/UI elements for several new, forward-thinking features. Architectural planning focused on seamless integration with existing backend infrastructure.

The development and implementation phases were run in parallel, allowing for an agile, efficient rollout of each new feature. From the first planning workshop to the final delivery, the full project cycle spanned eight months, concluding in June 2025.

Now entering its final phase, the Oxygen Media app is nearly ready for launch, offering a smarter, more engaging radio experience shaped by real user needs and next-gen tech.

Key new functionalities included:

• Implementation of AI-based image generation
• Enhanced music experience through context-aware music recommendations
• Lyrics display
• Magic wand feature
• Matching & tapping games
• Weather-based music suggestions
• Lossless audio support
• Analytics tool integration