You know the importance of customer data as well as the advantages it brings – but do you know how to get it and use it for delivering personalized CX?
Our webinar explored the greater theme of Customer Experience from three essential perspectives: technology, the relationship dynamics between brands and customers, and personalization.
In technology, the two prevailing trends of individual customer management and predictive personalization opened a new horizon of AI and Machine Learning applications. In his presentation, Gergely Kiss, Attrecto CEO breaks down these examples for the essential requirements of successful technological implementation.
Building a brand that is recognized and liked is built on the process of creating positive associative links. Brands that leverage the connection between a customer’s identity and their products in a competent and empathetic way can build the kind of relationships that make customer happy, satisfied, and loyal. Lili Kunfalvi, Ynsight Market Research Professional delves into the underlying psychology and outlines how companies can establish intimate bonds with their customers.
Successful personalization solutions depend on the smart blending of data and design. It is done to achieve popular business objectives, such as increased revenue, efficiency, customer satisfaction, and retention, and it has its set of well-known challenges. But there are many more factors beneath these challenges, and companies often lose track of what they should focus on and when. Armin Gulbert, Co-Founder of Nextwit dives to the depths and shows what an efficient personalization journey looks like.