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WEBINAR

LEVERAGING DATA TO DRIVE INCREASED PERSONALISATION AND EMPATHY

Our experts will show you how to use AI in your CX initiatives, establish human-like, empathetic relationships between your brand and your customers, as well data and insights collection to then deliver truly personalized experiences.

DATE: Thursday, 18 November 2021

TIME: 2 PM CET/ 8 AM EST

PRICE: Free

EXTRA: available recording for everyone who registered

Fill out your details to register for our free webinar

Webinar Agenda

SESSION 1

Using Machine Learning to create personalized CX

We will dive deep into the role of technology in creating cutting-edge customer experiences that are focused on the customer and personalization instead of transactions and over-automation, explaining this trend through recent examples in Machine Learning technology.

TIME: 2:00 PM – 2:30 PM (CET)

SESSION 2

How can brands build intimate relationships with their customers?

We will talk about the role of brands in people’s identity development, how ‘human’ brands can become and how that helps build relationships with brands, as well as the marketing and digital communication implications of all this.

 

TIME: 2:30 PM – 3:00 PM (CET)

SESSION 3

Laying the foundation for personalized digital experiences with data-driven design

Our data and design experts will share their thoughts on how you can combine customer-centric and data management perspectives in your design process to maximize the business impact of personalization initiatives.

TIME: 3:00 PM – 3:30 PM (CET)

What Will You Learn?

EMPATHY AND CUSTOMER JOURNEY

How customers can connect with brands in the same way as they do with people, what the role of empathy is in all this, and how it affects the buyer decision.

CUSTOMER DATA &
INSIGHTS

Why customer insights are more important now than ever, and how you can zero in on the customer data that is essential for this process.

DATA COLLECTION &
DIGITAL TRANSFORMATION

How data collection, digital transformation, and changes in CX can improve the bottom line as well as customer retention.

OUR SPEAKERS

Gergely Kiss

CEO at Attrecto & Artificial Intelligence enthusiast

Ármin Gulbert

Business Designer and Co-owner at Nextwit

Lili Kunfalvi

Market Research Professional and Expert in Consumer Behaviour

Márton Horváth

Data Management and Technology Lead at Nextwit

ALREADY GOT PLANS ?

Don’t worry; we’ve got you covered! Our speakers’ presentations will be recorded and sent out to everyone who finished registration. 

Register now to secure your copy of the webinar and watch the presentations at your leisure.

ABOUT US

Founded in 2010 by 3 former SAP experts, we are rewriting the rules as engineers in developing and applying new and emerging mobile, web, and digital technologies in ingenious and powerful ways.