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How Can Machine Learning Technology Improve Customer Experiences? In our most recent webinar, Leveraging Data to Drive Increased Personalisation and Empathy, our speakers discussed a great deal relating to relationships between brands and customers, personalisation, as well as the increased
Celebrating Customer Centricity with ARCET Global It all started with an apartment purchase. Mark Hamill, the CEO of ARCET Global met our Chief of Business, Benedek, in our hometown and HQ of Győr. Mark was looking for an apartment to
The Manager and the Master: Choosing Between A Scrum Master and Project Manager If you’re transitioning from a waterfall to an Agile model of software development, you might be wondering about the roles of scrum master vs project manager. What’s
Imagine a world where you can anticipate every one of your customers’ intentions the moment they interact with your business. Now, imagine being able to tailor every interaction to each customer’s preferences, personalizing the user experience down to the last details,
When a client contacts a developer about a software development project, they either have a very clear idea of exactly what they want or just a vague idea of what they want to achieve. Either way, it’s vital to define
You’ve probably had some experience of user-testing or launching software that’s failed spectacularly. What may seem like an intuitive UX and useful functionality to you could fall apart in seconds when an actual user sees and uses your software for
The Biggest UX Fails in Tech History Even great teams fail. Even strong brands miss the mark. When a UX design goes wrong, everyone loses: the brand, the business, your reputation, your revenues, and, most of all, your users. You
There’s a fire in the building and you can only save two out of these three things: User experience/customer experience, business model innovation, or the technology-driven product/service underlying your whole raison d’etre. Which do you save? (Note: This is a
You usually don’t have to preach the perks of prototyping to designers — they’re in the know. It’s their process, their everyday expectation: Have project, will prototype, goes their mantra. But what about software development? According to CapGemini, prototyping for software can bring
