Personalization and Targeted Marketing Through AI-Driven UX
Imagine a world where you can anticipate every one of your customers’ intentions the moment they interact with your business. Now, imagine being able to tailor every interaction to each customer’s preferences, personalizing the user experience down to the last details, from colors and themes, through to product placement, recommendations, and serving the most suitable content and […]
Business Requirements in Software Development
When a client contacts a developer about a software development project, they either have a very clear idea of exactly what they want or just a vague idea of what they want to achieve. Either way, it’s vital to define the scope of the project before starting work so both parties understand the deliverables and […]
Why creating valid user personas is Vital in Software Development
You’ve probably had some experience of user-testing or launching software that’s failed spectacularly. What may seem like an intuitive UX and useful functionality to you could fall apart in seconds when an actual user sees and uses your software for the first time. But how can you anticipate how your users will think about and […]
Biggest UX flops in tech
The Biggest UX Fails in Tech History Even great teams fail. Even strong brands miss the mark. When a UX design goes wrong, everyone loses: the brand, the business, your reputation, your revenues, and, most of all, your users. You know, the people keeping the lights on? In 2018, Icons8 lost 47% of their users […]
Business Value of Design
Boosting Your Business Value With the Power of Seamless Design Companies with a greater emphasis on design seem to win out in every sphere. From revenue to customer satisfaction, greater levels of growth and more predictable long-term sustainability, the power of seamless design is doing more to boost business value right now than any other singular […]
UI/UX planning and implementation
UI/UX planning at Attrecto With the development of the Internet and mobile applications, the term of User Experience (UX) has become a keyword of product development. In recent years, all people are talking about user experience, it seems that everyone can be a UI/UX designer, as the popularity of design in the world. But what […]
